Established in 2005, Hertz rapidly became the leading automobile rental and leasing company in Pakistan, spanning 5 rental locations in 3 cities. Hertz has become the partner of choice for leading corporate entities, including a majority of multinational companies, operating in Pakistan.

Hertz has been a global leader in car rental since 1918 and No. 1 in Pakistan since 2005.

Optimus Limited, is the licensee of Hertz International. Optimus Limited is owned and managed by Ithaca Capital, a privately held investment holding company and a manager of third party private equity funds through its subsidiaries.